Assimilating Tsunamis, overcoming crises

The lessons from the samurai masters brings a valuable warning to the warriors: “Beware of the lulls, they lead you to become fat and careless.”

Great periods of economic stability can cause us the same effects of calming times for warriors. In times of abundance, we tend to increase the number of unnecessary expenses, we do not worry about innovations in services and products, we increase the number of trips and travels, we hire more workers to reduce our activities. This period of carelessness can take us to our “comfort zone.”

However, when we are not expecting, we can be surprised by a major economic or governmental crisis, or both. Just like a great tsunami, this scenario can catch us completely off guard and cause great devastation in our lives.

So the crisis is often used as a “shield” to justify our carelessness and lack of preparation. I say carelessness and lack of preparation for the fact that even the great tsunamis give signs of its arrival, with the strong retreat of the tide.

In 2015, at the growing moment of the crisis in Brazil, I had the opportunity to make a brief comment about this moment at the opening of the 2nd RePacificar International Congress: “We are constantly talking about economic crisis and government crisis and we use these two expressions to justify everything that happens of bad in our lives. I do not see these crises. What I see is crisis of values, crisis of moral principles. If the human being and consequently the family enter into crisis, society will enter into crisis, the economy will enter into crisis, the government will enter into crisis. ”

The comfort zone lowers our defenses, so we are “surprised” by a scenario that reveals our true personal and professional crisis: our fears; Our ease; Our limiting beliefs; Our laziness; Our emotional instability; Our lack of education; Our lack of creativity; Our lack character. In these moments, we show all our moral fragility and we fall to the impact of the smallest blow.

Believing in this, Ninomiya Corporation brings to its enterprises a secular methodology developed by Ninomiya Kinjirô in the Tenmei Era (early nineteenth century), which helped Japan to restructure itself from one of the periods of greatest crisis that the country has faced, known Was Black Era of Japan. This methodology aims not only to restructure projects or to launch new ones, but to create solid foundations that can withstand great weather and avoid “zones of comfort”, keeping the focus of this methodology on the construction of principles and values ​​for human development.

“But it ain’t how hard you hit. It’s about how hard you can get hit and keep moving forward” – Rocky Balboa.

This post is also available in: Portuguese (Brazil)